'Made for Bulleit' is a platform created by Diageo company for Bulleit brand. The main idea of the platform is making collaborations with various creative communities such as local fashion designers and musical projects.

The first event took place in February 2020. It was mainly a small launch of the platform with all 50-100 friends of the brand getting together, having drinks and listening to their favourite DJs.

Another Bulleit event took place in December 2020. It was a collaboration between the brand and Maxim Bashkaev, a Russian fashion designer. Maxim is well-known in Moscow as a co-founder of Outlaw Moscow fashion brand. At the event he launched his personal project called Ex0dus devoted to Mexican culture.

My role: PR strategy & management | Influencer marketing | Guest management
Outcome: 6 media publications, 14 KOL’s publications, 35 posts on social media
OTS = 3.5M
Media impressions = 1.8M