in 2019 Hyundai presented their Genesis G70. The first presentation was held in Moscow Museum. Private celebration was attended by celebrities, businessmen, actors and IT-girls. The focus was on creating buzz around the new automobile and increasing awareness among target audience.

My role: Guest management | Influencer marketing | PR strategy & management

Outcome: media coverage –> 121M+

UGC + Influencers’ publications resulted in 2.6M+ reach